10 Mistakes to Avoid When Designing a High-End Brand Website
1. Overcomplicating the Design
Strong, high-quality branding requires simplicity and elegance.
2. Low-Quality Images
High-resolution visuals are a non-negotiable. If the image is pixelated, cropped strangely, or difficult to identify skip it.
3. Inconsistent Branding
Consistency across all touchpoints is a must for any effective brand. Colors, fonts, and messaging should all be cohesive.
4. Ignoring Mobile Optimization
Your website’s experience should be seamless whenever and wherever the user initiates an interaction.
5. Cluttered Navigation
Key information should always be instinctively easy to find, but not everything belongs in your navigation menu.
6. Slow Load Times
Time is money, and high-end clients won’t wait for pages to load. Minimize any friction by compressing your images.
7. Unclear Call-to-Action Statements
Make it obvious what you want visitors to do next! A strategic customer journey funnel will ensure people get where you want them to go.
8. Neglecting SEO
High-end websites should still be SEO-friendly to optimize discoverability and attract new eyes.
9. Too Much Text
Keep your website copy, clear, concise, and visually appealing. If it’s too difficult to read, people won’t!
10. Ignoring User Experience
A luxurious experience is an effortless experience. Make sure your website can be navigated with ease.
By avoiding these mistakes, you can create a website that attracts a high-end client and offers a premium experience. Who wouldn’t want that?